Most people and businesses has failed to explore the power of Website. It has been more or less used as Brouchureware.  Hence we hear people talking about Beautiful Websites and not Effective Website. 

I would like to remind people that Internet is a Fast Moving, dynamic and Vibrant medium. Any one trying to make use of this medium has to imbibe similar traits. Thus, the website cannot be static. An effective website must :

- Have dynamic changes in contents.
- Space for people to participate and express.
- Fast, Effective and to the point.
- Proper navigable with an easy option to leave.
- Offer sufficient reasons for the visitors to come back.

To take it further a website can be used for purpose other than just marketing.

- It can be the central point for knowledge compilation and sharing.
- It can offer a lot of value addition to customers in terms of advice, knowledge, convenience and support.

Lots and lots of uses can be explored as you put in right modules and start using the dynamic route to website maintenance.

From the Desk of Manohar Malani.